Case Study

Thunder Steel

A high-performance digital transformation for a structural steel leader, focusing on speed, precision, and global reach.

PROJECT SPECS
Client:
Thunder Steel LLC
Year:
Web Design, Webflow Development, & SEO Specialist
Role:
Web Design, Webflow Development, & SEO Specialist
Live Project
Link
Inside Journey

The Challenge

Thunder Steel needed a digital presence that matched the literal strength of their products. Their previous setup lacked the performance metrics required to compete in the US and Mexico industrial markets, and the user experience didn't reflect their "Steel Precision" philosophy.

My Approach

  1. Design & UX: I utilized a dark-themed, industrial aesthetic using "Instrument Sans" and "Lora" typography to evoke a sense of modern engineering.
  2. Webflow Development: I implemented custom marquee sliders for client logos, background video heroes for immediate visual impact, and CMS-driven project galleries to make future updates seamless for the client.
  3. Performance & SEO: As the Web Performance Consultant, I optimized asset delivery (WebP imagery and compressed MP4s) and structured the site for local SEO in Texas and broader international search terms.

Key Features Developed

  • Dynamic CMS Portfolio: Structured case studies for gas stations, residential retreats, and industrial buildings.
  • Custom Interactions: Smooth scroll-triggered animations and hover-state transitions on service cards.
  • Multi-Region Strategy: Architecture designed to serve both US and Mexican construction sectors.
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